Every October, the inboxes of office workers across the world fill up with mandatory cybersecurity training. Watch the 12-minute video, pass the quiz, phishing icon in the corner, done. Then everyone goes home and does nothing about the three things that would actually keep them safe — passwords, two-factor authentication, and a backup that is…

The leaves are turning. The clocks change in a few weeks. Nobody in Europe is thinking about beach photos anymore. The natural momentum of the year shifts inward — toward jumpers, warm meals, and the smaller rituals of putting things in order before winter. Your cloud storage has quietly become an attic. Nine months of…

The bounce-back email is the tell. “Your message to [recipient] could not be delivered — the attached files exceed the size limit.” Gmail’s cap is 25 MB. Outlook’s is 20. iCloud Mail is 20. If you have ever tried to email a 90 MB video of your kid’s school play to grandparents in another country,…

Fifteen gigabytes is a generous free tier by any 2026 standard. It is also the single most successful piece of B2C marketing anyone in the cloud industry has ever executed. Google Drive did not become the default cloud storage for a billion people because it was better than the alternatives. It became the default because…

Thirteen years is an interesting age for a cloud service. Long enough that the early promises have either held or fallen apart. Short enough that the founders are still in the building. pCloud, born in 2013 in Zug, hits both marks — and to mark the birthday, the company is doing the odd thing where…